The creation of viral content is the ultimate goal of digital marketing; in fact, one of the ways of creating viral content that has proven to be quite effective is the use of quizzes. Indeed, there are quizzes that go viral and manage to generate millions of shares, likes, and comments. This results in immense traffic to the website in which the quiz was posted. The key lies in developing a great viral quiz strategy that will enable you to create viral quizzes people will love and be keen on looking forward to the next one.
Conceptualizing and Developing a Great Quiz Concept
There is no doubt about the fact that the choice of a good concept is crucial to ensure the success of your quiz; indeed, a good concept is the core of every great viral quiz. In this regard, consider the following aspects when conceptualizing your quiz:
* Relevance: You should choose a topic that has something to do with your business, your brand or even the niche in which you operate. This way, you will manage to reach out to a targeted group and establish yourself as an authority within the chosen niche.
* Originality: Avoid using generic concepts and, on the contrary, opt for something unique and innovative.
* Interest: It goes without saying that your concept should attract the interest of your audience. Find out what your audience would be interested in by monitoring social media conversations.
Thus, for instance, while a brand dealing with fashion could come up with a quiz in which users are supposed to discover their style or even get information as to what they need to wear for certain occasions, a brand operating in the niche of health and wellbeing may develop a quiz that will allow users to estimate their stress level and offer them some recommendations regarding managing stress.
Designing an Intuitive Quiz Interface
Having chosen a good concept, the next important step is designing the quiz interface that will engage users and make them eager to answer all the questions. To this end, consider the following aspects:
* Questions: You should develop a good set of questions that will include both multiple-choice questions and open-ended questions, among others.
* Difficulty level: While your questions should not be too complicated, you should make sure that answering questions makes sense. At the same time, you need to avoid too simple quizzes since they may fail to engage users.
* Scoring system: Come up with a scoring system for your quiz.
* Visual aspects: Make your quiz visually attractive to increase the chances of success.
Thus, for instance, if your topic is related to traveling, you could ask users about their dream destination, presenting them corresponding pictures at each step of answering questions.
Optimization for Mobile
When thinking about your viral quiz content, it is imperative that you think about optimizing the quiz for mobile, as this is what makes it possible to engage mobile audiences and ensure increased chances of getting viral content.
* Responsive design: Ensure that your quiz will look good on any device regardless of its size.
* Touch friendly design: As users tend to interact with interfaces on mobile by touching the screen, it becomes imperative to optimize your interface for that.
* Specific mobile aspects: Think about how you could leverage certain mobile features for promotion purposes.
Thus, for instance, an online store selling healthy food may come up with a quiz in which users should identify particular ingredients of dishes shown in videos or images.
Quiz Promotion
It is clear that the development of a great viral quiz is only a part of the work – promotion is equally important. There is nothing strange about the fact that you need to pay special attention to quiz promotion since this is what will increase its popularity.
* Social media campaigns: It makes sense to conduct social media campaigns on different social media channels in order to promote your quiz.
* Influencers: Think about how to collaborate with influencers in your niche to spread information about your quiz.
* Email marketing: Email campaigns should also play an integral part in your promotion efforts.
* Content marketing: Repurposing your quiz content may result in additional exposure.
Thus, for instance, a musical band may cooperate with a popular music influencer on social media to launch the promotion of a quiz testing knowledge of music genres and artists.
Quiz Analysis
As a rule, the success of any project is determined by the results achieved. Thus, analyzing your quiz is a key to measuring its success and further developing other content types. Consider such important measures as:
* Engagement metrics: Find out how much time users spend answering quiz questions and whether they like the quiz enough to share it with others.
* Conversion rates: Pay special attention to conversion rates in your viral quiz.
* ROI: Measuring the ROI of your quiz campaign may help you estimate success.
* Feedback: Gathering user feedback through different channels is always recommended.
Thus, for instance, you may analyze how many people have answered questions within the quiz and then went to make purchases on your website.
Conclusion
Creation of viral quiz content presupposes careful planning and strategy development. You need to focus on crafting a good quiz concept, designing an appealing interface and properly promoting your quiz so that it will get viral. Finally, remember to analyze the results of your quiz to understand whether it was successful.
