Although quizzes have existed long before the advent of modern technology, in recent years, they have gained immense popularity. Today, taking quizzes online is quite popular among Internet users as such activities are engaging and help users learn about themselves, personalities, skills, or something else. In addition, quizzes help content creators share interesting facts. Nowadays, creating quizzes is one of the best ways to create engaging online content. Nevertheless, in order to create viral quizzes, a content creator should know some important things about them and follow certain strategies to make his/her quiz go viral. This paper aims to describe viral quizzes and provide tips on how to create a great quiz.
Psychology Behind Viral Quizzes
First of all, it is important to say that to create a viral quiz, one needs to consider the psychology of such quizzes. In accordance with the results of research conducted by BuzzStream, the possibility of becoming viral depends on how well the quiz taps into emotions of users. Hence, it is vital to ensure that a user experiences various emotions after answering questions in your quiz. For example, questions that help users think about their personality or skills tend to make people more engaged than general knowledge quizzes. In addition, quizzes that evoke curiosity are more likely to become viral. In conclusion, to create an effective viral quiz, one needs to develop interesting questions that will touch people’s emotions.
Crafting Quiz Questions
Secondly, it is important to discuss questions that can be included in a viral quiz. As was mentioned earlier, in order to create an effective quiz, one should design different kinds of questions. Thus, one may develop not only multiple choice questions, but also questions that require users to type their answers or pick "true" or "false". It is also possible to design questions in different formats, making them open or closed ended. Moreover, one may use other creative approaches to crafting questions, including storytelling. As people love stories, the use of storytelling technique will help make your quiz more interesting.
Creating Quiz Format
Thirdly, it is important to note that developing a quiz format also plays a vital role in creating a viral quiz. At first, you need to develop a logical structure of your quiz and add headings to organize all sections correctly. Besides, adding visuals to your quiz is also vital to make it more interesting to users. Hence, it would be great to use various images, videos, and infographics in your quiz. Finally, you should add a call-to-action element in order to prompt users do something (e.g., share your quiz on social networks).
Online Tools for Creating Quizzes
As was already said above, creating a viral quiz is a quite complex and time-consuming task. However, nowadays, there are many tools available online that can greatly simplify the creation of quizzes. Among such services, there are Quizlet, Typeform, and PollDaddy. Quizlet is specifically designed to help people create quizzes, so with its help, you may design quizzes on different topics. In turn, Typeform is a form builder which can be used to create quizzes, surveys, and other types of questionnaires. Typeform allows creating quizzes with scoring, branching, and conditional questions. Lastly, PollDaddy helps create polls, surveys, and quizzes.
Metrics of a Successful Quiz
Once you have created your quiz and launched it, it is important to evaluate its performance and effectiveness. Specifically, you need to estimate metrics like user traffic, completion rate, and social sharing rates. All these metrics can be evaluated with the help of Google Analytics. To calculate the engagement rate, you should divide the total number of users by the total number of users. In turn, to calculate the completion rate, you need to divide the total number of completed quizes by the number of users that used your quiz. Social sharing rates can be estimated by dividing the number of social media shares by the total number of users.
Conclusion
Thus, it is possible to say that creating a viral quiz requires some time and effort. More precisely, in order to create an effective quiz that will go viral, it is vital to develop engaging questions, create a great quiz format, use online quiz-making tools, and analyze performance metrics. By following these recommendations, you will create a successful viral quiz.
