Funny videos are a powerful marketing weapon in today’s world, thanks to the incredible rise of social media and video sharing sites. There are billions of hours of video content uploaded every single day on platforms such as YouTube and Tiktok. However, it is essential to know how to produce a video that will be remembered by many people, go viral, and generate a following for your company or brand. In order to accomplish this goal, it is vital to study how to create viral funny videos successfully.
Anatomy of a Viral Funny Video
The most critical aspect in producing a viral funny video is scripting. A script should tell a story or give a message in an entertaining manner, which could include either or both humor and/or surprise. When analyzing a particular viral funny video, it is interesting to try and determine what it was in this video that helped make it go viral. Could it have been the humor, the surprising ending, or even some aspects of its production?
In general, your script should aim at capturing the imagination of your target audience through humor, entertainment, and even suspense. It is necessary to craft a good script, which should feature some surprising aspects in it, such as some witty and humorous remarks or situations, and so forth. For example, the "David After Dentist" video was created as a result of an amusing reaction of a child under the influence of anesthesia in the dentist office.
Scriptwriting for Creating a Viral Video
When writing a script for a funny video, it is important to include some elements of the narrative arc. In particular, the video should have a logical development from the initial setup, which is followed by further complications, and ends with the resolution of a problem in question. Moreover, a successful video should have a clear plot, which makes it easier for the viewer to follow.
For example, the famous video clip of "Gangnam Style" reached the milestone of being the first clip ever to have received 1 billion views on YouTube. One can analyze its success by looking at its main components. First, it should be pointed out that the video clip features catchy repetitive tunes. Second, its length does not exceed 4-5 minutes.
Video Editing as a Crucial Component of Success
It is generally believed that video editing is the key to making a great video. This is why you should take into account some aspects related to editing that help create an entertaining and captivating video that goes viral. In particular, you should focus on the overall video pacing and use of transitions that would add a touch of surprise and even humor to your video.
It is important to note that editing involves not only pacing and cutting of the video but also using color correction and coloring. Thus, it would be advisable to edit your video carefully and add color correction, changing the color balance of the video by adjusting its brightness and saturation. For example, it has already been mentioned that the clip "Double Rainbow" featured amazing colorful rainbows that attracted attention.
Visual Storytelling – Engaging Visual Aspects of a Funny Video
One of the important components involved in creating a successful video is related to its visual aspect. In essence, visual storytelling means telling a story or conveying a message through images. Therefore, creating a viral funny video implies the creation of entertaining images that help attract attention and convey a certain meaning.
When creating funny visual videos, one should take into account the use of images of different types – close-up, medium shot, and wide shot. For instance, the "Chocolate Rain" video featured a series of amusing visual jokes, including a strange dancing, which was accompanied by a peculiar melody.
Sound and Music Production for a Successful Video
One of the most important components of a successful funny video is related to its sound and music production. These days, people are looking for videos that include some catchy tunes, entertaining sounds, and funny dialogues. Therefore, you should take into consideration some important aspects associated with sound and music production that allow producing great clips.
First of all, it is recommended to consider using both original and licensed songs. Secondly, you should use several genres and various rhythms to create a unique audio background for your video clip. Finally, you may use special sound effects to produce more exciting videos. For example, one of the most famous videos "Harlem Shake" used catchy melodies.
Promotion & Distribution of Your Viral Funny Video
Finally, there is an important stage associated with video production – promotion and distribution. The final stage of promoting your video is its distribution through appropriate channels. You should understand that there are a lot of ways in which you can achieve success in video distribution.
Firstly, you can choose the best platform for the distribution of your video. Next, you should think of ways to promote your video on these platforms. Thus, it is possible to use paid advertising to make sure that more people see your video. For example, "Charlie Bit My Finger" was shared via email marketing.
