To make your quiz effective and useful in increasing your number of customers and making your fans pay for your products, it is necessary to come up with something interesting that would attract your followers’ attention and motivate them to fill it in. The idea is that you should use more interactive and exciting content that makes the process of filling in a quiz easier, more fun, and not like the process of reading text posts and articles.
Before you start working on your quiz, it is crucial to define the primary goal of creating this quiz. To do this, you should understand what your goals of building a quiz are and what results you expect to see from your efforts.
How to Develop Interesting Quiz Questions and Answer Options
The first step in building a successful quiz lies in the development of engaging questions and answers. The more interesting questions you create, the more chances to attract more people to your quiz and encourage them to participate in it. Moreover, your answers should be equally interesting and relevant to attract people to select the right option.
Here are some rules that should be followed when creating questions for quizzes:
– Be brief;
– Use simple words and phrases;
– Ask non-leading questions;
– Use both multiple-choice and open questions to satisfy the needs of diverse groups of people;
– Offer relevant and correct answer options.
What concerns the answers to the question, the recommendations are as follows:
– Offer a variety of options that could reflect your followers’ views;
– Make sure that all answers are understandable for your readers;
– Avoid using too sophisticated language with jargon and terms;
– Consider using images and photos in your answer choices.
Using Gamification for Increasing Engagement of Your Quiz
When developing your quiz, you may take advantage of gamification techniques, which will help make your quiz more entertaining and engaging. As a result, people will want to share the results of their quiz across social networks and participate actively in your quizzes.
Some gamification techniques that you can employ in quizzes are listed below:
– Come up with an efficient scoring system that would show the achievement of your quiz participants;
– Provide a leaderboard of top players;
– Give badges and other awards to participants who receive high scores and motivate them to continue participating;
– Encourage people to share the quiz and its results on social networking sites.
Creating Mobile-Friendly Quizzes
Given that there are many mobile users nowadays, it is recommended that you create a mobile-friendly quiz. Here are some guidelines to help you create quizzes that will be convenient and enjoyable to complete via mobile devices:
– Use a responsive design to fit any screen type;
– Make sure that your questions and answers are readable via mobile devices;
– Use mobile-friendly quiz software and plugins;
– Customize your quiz according to touch interactions.
Monitoring and Analyzing the Performance of Your Quiz
In case you created your quiz based on the advice provided above, now you need to track its performance. Here are some performance metrics to monitor:
– Participation and completion rates;
– Time spent on the quiz and engagement;
– Lead generation and conversion;
– Sales and revenues.
Based on the information collected, you need to optimize your quiz.
Repurposing and Scaling Your Quiz Content
Once your quiz proves to be popular among your followers, you should think of repurposing and scaling the content. Here are some tips on how to do this:
– Develop a series of quizzes based on the same topic;
– Use your quizzes to create an email marketing campaign;
– Convert your quizzes to video or audio formats;
– Post the results of your quiz analysis on social media sites.
