Quizzes are a great tool to boost reader engagement and loyalty and drive traffic. On top of that, a reader will get not only engaged but will also gain new insights regarding their own self or something related to the topic you discuss in your quizzes. So, what is the way to create a cool quiz? Here we will walk you through the process.
Creating a Quiz Concept
First of all, you will need to come up with a quiz concept and its goals. What kind of quiz are you planning to make – a general knowledge test, a personality quiz, or any other one? What topics would you like to cover in your quiz, and what is the tone that you need to maintain while discussing them? Having a clear concept will allow you to create engaging and useful content according to the required tone.
For instance, let’s assume that you are a fashion blogger, and you would like to create a quiz which would help people discover their personal styles. So, your concept will consist of questions aimed to learn more about this topic.
Questions and Answers
After you have an idea of what kind of quiz you will create, it will be time to come up with questions and their answers. While doing this, remember not to make the task either too difficult or too easy, combining both education and entertainment. There are a few aspects you need to pay attention to when working on your quiz:
* Ask open-ended questions and let readers share their opinion;
* Use different types of questions;
* Try not to confuse the reader;
* Use images and videos as well to make your quiz more engaging.
Still continuing with our fashion topic, the following questions might serve as examples for your quiz:
* How do you style a plain white shirt?
* Which style do you prefer: sleek and modern or bohemian and eclectic?
Enhancing the Quiz
While creating a quiz, there are many ways to engage your reader. One of them is to add a few more aspects to the process itself. You might, for instance, incorporate scorekeeping and a leaderboard to encourage competition among the users. Moreover, try to use some gamification techniques and reward your audience with points, badges, etc.
Here is an example of a gamification approach you might use:
* Offer a free webinar or ebook after finishing the test;
* Give them some codes or offers for those who manage to earn specific scores.
Promotion
Once you’ve finished developing your quiz, it is time to think of a promotional campaign. Luckily, you have many different strategies at hand:
* Publish the link to the quiz in social networks;
* Include a link to it in your newsletter emails;
* Embed it into your website and announce it elsewhere in social networks;
* Work with other influencers to promote the quiz.
Measuring Success
The next step would be measuring the success of your quiz. There is no shortage of analytical tools you might use – you can employ such services as Google Analytics to track certain metrics:
* Time people spend taking the test;
* The completion rate;
* Number of shares, etc.
Follow-Up Campaign
After people take the test, they will want something else. Hence, it is necessary to come up with a follow-up campaign that would further promote your work. Some possible options include:
* Sending them information about the topic discussed in the quiz;
* Giving them some extra information related to what they learned during the quiz, etc.
By doing this, you will manage to generate leads from your quiz and make people more interested in reading more about what you do.
